If you’re a retailer or brand, you probably ask questions like these a lot.

While these questions are extremely important things to consider, there's a deeper layer of driving factors behind the industry's surface changes.

That deeper layer is consumer behaviour. In this new eBook, we'll dive into the five consumer trends we see in the e-commerce world right now, including:

• More Mobile
• Stronger Social Networking
• Zero-Friction Transactions
• Value-Driven Shopping
• Cross-Border Trade