How much time and resources do you spend analysing your paid search campaigns? If you're like most retailers or brands, the answer is: "too much."

But managing your paid search campaigns doesn't have to take days out of your week. In this tip sheet, we've compiled a list of some quick wins that can help you make the most of the time you put into paid search and maximise the revenue coming out.

Some of these quick and effective strategies include:

• Getting campaign structure right
• Setting automated rules
• Incorporating long-tail keywords
• Scheduling your ads strategically
• And more!