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Retailer's Guide to Paid Search Campaigns
Paid search is a popular online channel to attract online buyers, but implementing an effective search strategy is more complex than you may think. Making sense of all of the search jargon, studies, tips and betas can be overwhelming.
Check out our Retailer’s Guide to Paid Search Campaigns to learn six simple techniques that can boost your paid search results immediately:
Campaign Structure: Keep your paid search campaign simple and logical. Network Distribution: Separate your Search Network and Display Network campaigns Devices: Adapt your campaign to fit each device Ad Text: Segment your ad groups to create customised ad text
Product Listing Ads and Sitelinks: Update your Product Listing Ads and Sitelinks as needed Accuracy: Maintain accurate ads
ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces (eBay and Amazon), paid search, and comparison shopping engines. ChannelAdvisor manages AUD 2.9 billion in annual gross merchandise value (GMV) for some of the world's top brands.
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