The Millennials - the 'digital native' demographic born roughly between 1980 and 2000 - are estimated to have combined purchasing power of $2.45 trillion worldwide this year.* While there's no silver bullet for capturing the millennial consumer, there are trends and strategies you need to know.
The '#Millennials: How Online Retailers Can Get Hip to the Greatest (Digital) Generation' eBook is your ticket to understanding millennials, with information on:
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