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eBook
Channel Mix - Finding the Perfect Blend of Advertising Strategies

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Digital marketing is a broad umbrella that encompasses so much more than it used to. You'll need a healthy mix of channels if you want to stay relevant.

Luckily, most retailers already understand the importance of multichannel e-commerce, but what's harder is figuring out how to allocate advertising budget among these different channels.

Combining your figurative blender and this eBook as your recipe, you'll be creating strategies that even your friends will want to know about!

Follow these five stages to create a flawless advertising strategy:

  • Establishing your e-commerce goals
  • Developing a series of metrics for measuring success
  • Experimenting with your channel mix
  • Measuring your goals
  • And more!

 

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