eBook
11 Steps for Promoting Your Products with Google's Shopping Campaigns

Google's Shopping campaigns are an e-commerce advertising weapon that Australian online retailers are spending more and more budget on. Why? Because they offer premium shelf space for advertising, appearing at the top of the search engine results page (SERP). It's simple: the more eyes you have on your products, the greater your chance of conversion.

 Whether you're looking to get started with PLAs or are yet to figure out how to optimise your Shopping campaigns, you probably have a lot of questions. This eBook will guide you through the steps to successfully prepare and build a Shopping campaign, with information including:

• Optimising your feed
• Using custom labels
• Mapping your campaign structure
• Building your product groups
• And more!