eBook
Understanding the Chinese Consumer

Most of us in the e-commerce industry are aware that China is a colossus in the global e-commerce market, but what more do we know aside from the impressive statistics?

This eBook is your guide to truly understanding the backbone of China's success. See how you can tap into China's exploding online market, as we cover information on:

• The channels and devices Chinese consumers are using
• The reasons for China's e-commerce evolution
• The places Chinese consumers are shopping
• The holidays that are making a huge impact
• And more!