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eBook
Understanding Google's Ad Extensions
With so many options available to online retailers within Google PPC programs, it can be complicated for online retailers to keep up. Google is constantly rolling out new ways to present advertisements to online shoppers in an effort to keep both searchers and advertisers happy.
This eBook can be used as a guide to help online retailers answer the following questions associated with Google extensions:
What type of extensions are available?Which extension program is right for my business?How do we implement each extension type?What impact can we expect to see after implementing Google extensions?How much will each extension cost?
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