With the launch of Google Shopping, Google's commercially based replacement for Google Product Search, Product Listing Ads (PLAs) are criticial for retailers to make the most of advertising on Google. Understanding and utilizing PLAs is fundamental to a retailer's success on Google Shopping.
ChannelAdvisor's tip sheet "Building the Foundation for Success on Google Shopping" outlines how to master PLAs and put them to work for you.
This tip sheet outlines how PLAs:
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