Brief: US Online Retail Forecast: 2015 to 2020
In 2016, Forrester Research Inc. expects US e-commerce sales to reach an impressive $373 billion.
And it doesn't stop there. By 2020, Forrester estimates that online retail sales will grow to over $500 billion — thanks to improvements in the US economy, better omnichannel efforts, and a focus on customer relationship management.
Read Forrester’s report, “US Online Retail Forecast: 2015 to 2020” (April 2016), to find out:
- Which channel accounted for approximately 60% of the total sales growth
- What the strong dollar means for your online sales
- What you need to do to maintain share in the years ahead
- And much more