Google’s announcement that it will be changing the way that AdWords campaigns are structured to marry searchers’ intent with context will affect all AdWords campaigns, including PLAs. The big question retailers' minds is how this change will affect them.

ChannelAdvisor put together our initial reactions as to how this will impact retailers, complete with recommendations as to retailer’s next steps. As the changes continue to roll in, we'll be sure to stay on top of it all. If you want to stay up-to-date, fill out the form on this page to receive more information as it becomes available.

Don't let Google's Enhanced Campaigns catch you off guard!

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Google's Enhanced Campaigns