6 Secrets to Success on Google Shopping
Since Google transitioned to Shopping campaigns last year, and Product Listing Ads (PLAs) continued to explode in popularity, retailers have access to more tools, more advanced reporting and more competitor data than ever before.
It's time to take advantage of the many strategies available to you. After all, Google Shopping deserves much more than your best guess.
This tip sheet breaks down many ways in which you can get the most out of your Shopping campaigns, including:
- Diving deeper with your data
- Taking advantage of Google's benchmarking tools
- Using Google Merchant Promotions
- And more!