With the way online shoppers in the US start their product searches, it's not enough just to list your products on Amazon. You need to be as visible as possible on this supremely influential marketplace. One of the most effective ways of getting your products seen on Amazon is winning the coveted Buy Box.

Although Amazon doesn't reveal exactly how it determines which sellers earn the Buy Box, there are some tried-and-true tactics you can take to help you own this prized piece of Amazon real estate.

Tactics like:

• Compete where you can on price
• Double-check your availability
• Watch your Order Defect Rate
• And more