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Closing the PLA Loop with the "4 C's of Google Shopping"
You probably know that managing your Product Listing Ads (PLAs) involves a lot of moving parts. But are you limiting your profitability by managing all these components separately — and failing to close the PLA loop?
At ChannelAdvisor, we believe in taking a holistic approach to Google Shopping. Our unique "Four C's" framework will help you manage your PLAs with a comprehensive strategy that optimizes your
- Content
- Campaign Structure
- Correct Bidding
- Cross-Channel Analytics
Read more about the Four C's and how they can help you increase your ROI, save you time and give you insights into your Google Shopping campaigns.
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. For more information, visit www.channeladvisor.com.
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. For more information, visit www.channeladvisor.com.