Everyone knows how important it is to be on the first page of Google search results. And these days in the retail space, "being there" takes many forms: organic results, PPC ads, PLAs.

With those components changing all the time (we recently spotted Google testing out a larger layout for PLAs, for example), you need an overarching strategy for staying on top of them. In this eBook, we explore all of the components of creating a winning Google strategy in the retail world.

Download the eBook to learn:

• How to bolster your PLAs with ad extensions
• Why the long tail is your new best friend
• How to make your content more SEO-friendly
• And more