Branded manufacturers don’t all approach e-commerce the same way. Some use their website to sell directly to consumers. Some let their authorized retailers do all the selling. Some use a combination.

And that's okay. The one thing every brand wants, however, is to connect its products to as many consumers as possible.

Right now, your website includes product information and links to other retailers' websites.

In this overview, we'll show you how to:

• Break down your customer's journey
• Provide your customers a better path to purchase
• Strengthen your relationships with your retailers
• And more!