Branded manufacturers don’t all approach e-commerce the same way. Some use their website to sell directly to consumers. Some let their authorized retailers do all the selling. Some use a combination.

And that's okay. The one thing every brand wants, however, is to connect its products to as many consumers as possible.

Right now, your website includes product information and a shopping cart (but no links to external websites).

In this overview, we'll show you how to:

• Break down your customer's journey
• Provide your customers a better path to purchase
• Strengthen your relationships with your retailers
• And more!