Toward the end of 2014, Google completed the transition to Shopping campaigns. Are you and your Product Listing Ads (PLAs) up to speed with all the changes?

Shopping campaigns have an extra layer of complexity for apparel retailers, since Google requires you to include more product details than other industries. To help you navigate these nuances, check out our tips, such as:

• Making sure your keywords are in your product data and descriptions
• Keeping your new releases and seasonal attire in sync
• Experimenting with product group structure
• And five more!