eBook

The Missing Marketing Link: An Introduction to Retargeting

eBook: The Missing Marketing Link: An Introduction to Retargeting
Isn't it frustrating when a shopper comes so close to purchasing but doesn't complete the process? Retargeting ads may be your solution for reconnecting with shoppers who've viewed your product pages — or even added items to their carts. Read our introduction to retargeting to learn about:
  • What exactly retargeting is and how it works
  • How retargeting can help you combat shopping card abandonment
  • Types of retargeting, including Google's RLSAs and Facebook's Dynamic Product Ads

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