The Missing Marketing Link: An Introduction to Retargeting
Isn't it frustrating when a shopper comes so close to purchasing but doesn't complete the process? Retargeting ads may be your solution for reconnecting with shoppers who've viewed your product pages — or even added items to their carts. Read our introduction to retargeting to learn about:
- What exactly retargeting is and how it works
- How retargeting can help you combat shopping card abandonment
- Types of retargeting, including Google's RLSAs and Facebook's Dynamic Product Ads