Google is the latest e-commerce player to introduce transactional product ads — which you might know simply as "buy" buttons — joining the ranks of Facebook, Twitter, Pinterest and others.

However, to be successful on any new channel or with any new feature, merchants need to stay focused on the most vital aspect of their online business: their product data feed. An optimized and accurate data feed is the key to reaching new channels and actually creating conversions.

In this tip sheet, we'll walk you through the "5 Laws of Product Data" using the ASSET method. Keeping these laws in mind will help you find consumers with data that is:

• Available
• Sustainable
• Showcased
• Excellent
• Thorough