If you're like most retailers, you probably find yourself guessing at your approach to Google Shopping. Which product images will generate the most clicks? How efficient is your campaign structure?

At ChannelAdvisor, we aim to eliminate the guesswork of Google Shopping. Our unique "4C's" framework will help you manage your PLAs with a comprehensive strategy that focuses on:

• Content
• Campaign Structure
• Correct Bidding
• Cross-Channel Analytics