Original Air Date: July 12, 2016

As consumers have more buying options than ever, retailers and brands have a responsibility to offer opportunities for consumers to find the right products online or in-store. When consumers are ready to purchase a product, retailers and brands must be ready for this pivotal moment by ensuring that their products are in-stock and available to consumers or potentially risk losing the sale to a competitor. ShopAdvisor and ChannelAdvisor have teamed up to share the best practices for increasing drive-to-purchase (both online and offline) through more precise product availability information, as well as the challenges and opportunities for brands and retailers as they integrate availability into their strategies. 

Learn about how more precise brand availability information can help you: 

• Create more buying opportunities for consumers
• Drive more pruchases online and in-store
• Know where your products are and which markets require more ad-spending
• Close the gap between product launch and products being in-stock
• Determine maximum effective distance for ads