Part II: Understanding Your Brand, Social Media and the Basics of Digital Advertising

Original Air Date: September 11, 2014

As a retailer, you face unique digital marketing challenges that other types of companies can’t even imagine. You need to be everywhere your customers are shopping — and we mean everywhere. A common mistake that retailers make when venturing into digital marketing is jumping right into execution before building a foundation.

During this webinar, digital marketing experts at ChannelAdvisor will walk you through the entire process of developing the right strategy for you — one that will increase your ROI and your exposure across channels.

You'll leave the webinar knowing how to:

• Build your brand
• Establish a social identity
• Make sense of advertising channel mixes
• And more!