On-Demand Webinar

Google Shopping Campaigns 101: Everything Retailers Need to Know About Google's Latest Update

Google Shopping Campaigns 101: Everything Retailers Need to Know About Google's Latest Update

Original Air Date: June 4, 2014

In August 2014, Google required all advertisers to upgrade to Google Shopping campaigns to manage their Product Listing Ads (PLAs). This upgrade was not optional — all existing PLA campaigns went away

Google Shopping campaigns offer retailers a better way to promote products, but also required some readjustments. For retailers that were unsure of how the switch to Shopping campaigns would affect then — or even what they were — watch this webinar to learn more.

During this webinar, you'll learn:

  • Why Google has launched Shopping campaigns and their benefits
  • How Shopping campaigns can streamline PLA setup, management and bidding
  • About new features such as competitive landscape data and more granular reporting
  • The steps you should take to transition to Shopping campaigns

View the On-Demand Webinar

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