As a branded manufacturer, how would you describe your relationship with your retailers? Strong? A little awkward? Rather not say?

As e-commerce continues to evolve, brands are in a unique position. Many of them rely on retailers to sell their products to online consumers and don't want to risk upsetting these relationships by selling direct themselves. In this white paper, we'll use our many years of experience guiding brands at the strategic level to walk you through the though process of a succesful online brand strategy, including:

• The right questions to ask yourself about your brand
• Ways to create a blended strategy with your retailers
• How working together will benefit you both
• And more!