Over time, Facebook has become a place not just for interacting with friends, but for interacting with brands and products. In the past few years, we’ve seen e-commerce gains for retailers that market their company and products through Facebook.
This quarterly Facebook Commerce Index (FBCI) report tracks U.S. retailers’ Facebook pages, analyzing their growth over the past three months and the methods they used to achieve these results.
In this quarter's report, we highlight these Facebook changes as they apply to retail brands: