eBook
The Retail Guide to Back-To-School E-Commerce

It’s no surprise back-to-school shoppers are heading online in droves; what’s not to love about avoiding crowded storefronts and the simplicity of browsing, comparing prices and purchasing from a couch or on a smart phone?

But for retailers, all the tasks required to conceive an impactful back-to-school strategy can sneak up, resulting in e-commerce team panic. To help you stay on top of your planning, here are some unique characteristics about back-to-school shoppers and takeaways to help you score an A+ on your commerce strategy.