Original Air Date: April 20, 2016
Co-hosted with Total Retail

Google has been upping its e-commerce game in recent years, making it a do-or-die channel for online retailers.  

Building a website, submitting a product feed and managing an advertising account are only the first steps. You need to know the strategies and best practices that will make your products stand out. You also need to keep up with the many changes to ad formats and data requirements so you don’t miss opportunities to attract attention on the ever-important results page.

During this webinar devoted to all things Google. We’ll help you make the most of the many retail opportunities Google has to offer — and how they all work together.

• Commonly missed advertising opportunities you should be taking advantage of
• How to implement the holistic "4C's of Google Shopping" framework
• How to use SEO strategically to complement PPC and PLAs
• And lots more!