13 Questions to Ask Your Agency About Google’s Shopping Campaigns

Tip Sheet

13 Questions to Ask Your Agency About Google’s Shopping Campaigns

Tip Sheet: 13 Questions to Ask Your Agency

Since Google transitioned to Shopping campaigns in 2014, Product Listing Ads (PLAs) have been generating impressive ROI for online retailers. In September 2015, ChannelAdvisor saw its customers’ conversion rates on PLAs rise 16.6% year over year.*

To help you make the most of this channel, our latest tip sheet covers the 13 questions we recommend asking your digital marketing agency to make sure that you’re optimised for profitability — not ad spend.

Read our tip sheet for insight into:

Optimising feed titles and descriptions
Product group strategy
Google Merchant Promotions
And much more!

*Source: ChannelAdvisor

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First Name

Surname

Work Email

Phone Number

Company

Country

What is your monthly online revenue?

How many SKUs are you currently listing online?

Which marketplaces are you currently selling on? Select all that apply.

When are you looking to purchase an e-commerce platform?

Channel:

Campaign ID:

IsPopulatedCompany:

IsPopulatedCountry:

IsPopulatedEmail:

IsPopulatedIndustry:

IsPopulatedLastName:

Job Position

Job Function

Industry

Are you currently selling online?

What digital marketing channels are you currently advertising on? Choose all that apply.

Do you currently use an e-commerce platform?

What webstore are you using?

Are you currently selling online internationally?

Website URL

Which marketplaces would you like to start selling on within the next year? Choose all that apply.

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