One of the biggest battles in e-commerce is taking place between Amazon and Google. 

The two tech giants have started encroaching on one another’s traditional areas of e-commerce dominance. Product advertising programme. Transactional product ads. Anything to catch the eyes (and clicks) of the hordes of online shoppers.

These e-commerce opportunities can be used to form a holistic, multichannel strategy, hitting customers at all points along their path to purchase. Even better? You’ll even be able to use insights from one channel to optimise your strategies on the other.

Read our eBook focusing on:

• Programmes available on both Amazon and Google
• Strategies to grow your e-commerce sales
• And many more!