Are you ready to sell direct? Direct to online consumers, that is. For branded manufacturers, the answer doesn't have to be a clear yes or no — brands don't all follow the same e-commerce path.

Though you might encounter some twists and turns along the way, there are many benefits in selling directly to consumers.

In this eBook, we'll walk you through:

• Why you should consider going direct
• How to address roadblocks
• Strategies for getting started (and expanding)