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Localisation and Customer Service: 2 Overlooked Aspects of International Expansion

eBook: Localisation and Customer Service: 2 Overlooked Aspects of International Expansion

If you’re an online retailer or brand looking to expand internationally, does it seem that the number of considerations seem to increase as plans progress?

It’s to be expected that hurdles will appear throughout the development stages, but with each one that’s managed, new and greater challenges will emerge.

Two of the most integral factors to an international project are often overlooked. Without sufficiently accounting for localisation (not to be confused with translation) and customer service, your brand and products won’t be taken seriously in new markets.

Read our eBook for insights into these factors, including:

  • Branding
  • Price conversion
  • Shipping & returns
  • Feedback
  • And more!

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