Are you successfully navigating the many channels of e-commerce? As you continually map out your e-commerce strategy, it’s important to know the approaches of your peers to make sure you’re staying on.

We surveyed more than 100 UK retailers to find out what strategies they’re using to optimise their online sales, asking tactical questions about marketplaces, cross-border trade and digital marketing.

Our results identify opportunities that can help you reach consumers at each point of their shopping experiences, as well as some common challenges, so you can understand and avoid the obstacles other retailers face.