Download Now:


About ChannelAdvisor

ChannelAdvisor enables retailers to integrate, manage and optimise their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.co.uk.


Tip Sheet
Google Shopping 101

Google Shopping 101

Google Shopping PLAs have taken e-commerce by storm, and retailers who haven't gotten to grips with Google's updates and changes - especially Google's impending upgrade to Shopping Campaigns - risk being left behind. 

Read Google Shopping 101: What Retailers Need to Know About Product Listing Ads to take your Google Shopping promotions from good to great.

This one pager takes readers from first steps of using PLAs to conquering all that Google Shopping has to offer:

  • Understanding the basics of Google PLAs
  • What you need to know about Google's upgrade to Shopping Campaigns
  • A deeper dive into Google PLAs, with more in-depth tips
  • 10 tips for mastering Google PLAs 
  • Next steps for Google Shopping success