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About ChannelAdvisor

ChannelAdvisor enables retailers to integrate, manage and optimise their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.co.uk.


The Missing Marketing Link: An Introduction to Retargeting

Online consumers are always difficult to convert. With all those processes they go through to finally make a purchase, you'd be wondering "how many potential purchases become sales?" Not enough: the average across 29 studies showed an online shopping cart abandonment rate of 68%.

This is why retargeting is important, and 'The Missing Marketing Link: An Introduction to Retargeting' eBook is your guide to decreasing that percentage. Gain insight into how to turn those browsers into buyers, with information on:

  • What is retargeting?
  • How it works
  • Types of retargeting 
  • And more!