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Understanding Google Shopping Campaigns
On April 2, Google announced that as of late August 2014, everyone will be required to upgrade to Shopping campaigns. While the upgrades to the interface are significant, Shopping campaigns should help streamline how you set-up, manage and bid on your product inventory. These changes should help save you time and arm you with powerful insights that will ultimately improve ROI.
ChannelAdvisor and Google will be hosting a webinar in the near future to discuss the details of how these changes will impact online retailers. You can sign up here to receive information about this webinar as soon as it becomes available!
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ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. For more information, visit www.channeladvisor.com.