Amazon sales can vary dramatically regardless of whether sellers are veterans or newcomers to the marketplace. The variables that influence sales are head-spinning: seasonality, the economy, and competitors skim only the surface.
Before blaming seasonal shopping, Amazon or Wall Street for your sagging sales, retailers should thoroughly examine their Amazon businesses to make sure they’re doing everything in their control to sell as much as possible year-round. This list of questions and the tips that follow will help make your Amazon strategy fool-proof.
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