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eBook:
11 Steps for Promoting Your Products with Google's Shopping Campaigns

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Google recognized that retailers needed greater flexibility in how they structured their Product Listing Ad (PLA) campaigns. If you used the previous format, you may have found it restrictive and that it often resulted in inefficient product groupings. Google's solution? Shopping campaigns. This new way of managing PLAs includes more granularity and better control over bids.

Whether you’re looking to get started with PLAs or have been using the old campaign-management structure for a while, you probably have a lot of questions. This eBook will:

  • Outline how to first prep a Shopping campaign.
  • Provide a step-by-step process for successfully building a Shopping campaign.
  • Provide tips to ensure that your new campaigns are running smoothly.

Download your eBook now to learn the 11 steps for promoting your products with Google's Shopping Campaigns!

About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales.
For more information, visit www.channeladvisor.com.