Google recognized that retailers needed greater flexibility in how they structured their Product Listing Ad (PLA) campaigns. If you used the previous format, you may have found it restrictive and that it often resulted in inefficient product groupings. Google's solution? Shopping campaigns. This new way of managing PLAs includes more granularity and better control over bids.
Whether you’re looking to get started with PLAs or have been using the old campaign-management structure for a while, you probably have a lot of questions. This eBook will:
Download your eBook now to learn the 11 steps for promoting your products with Google's Shopping Campaigns!