As Amazon continues to grow, there are more retailers and more products competing for consumers' eyes — making it even harder for your products to stand out. The good news is that there are two tools you can use to help you separate yourself from the competition and increase your sales: Amazon Sponsored Products and Amazon Product Ads.

If you're confused (or thought they were one and the same), you're not alone. Though Sponsored Products and Products Ads sound alike, they're two very different strategies for getting your products seen on Amazon. Download this eBook to uncover:

• What the differences are
• How to set them up
• How you can use them to build your brand and boost your revenue