Download this Tip Sheet:
Tip Sheet:
Energize Your Paid Search
For retailers, developing and optimizing your paid search strategy requires constant attention. There are plenty of factors to consider, including text ads and Google Product Listing Ads (PLAs). Not to mention the different search engines to consider.
To make things a bit easier, ChannelAdvisor put together 12 high-level paid search tips to help boost your strategy. Learn why you should:
- Take customers directly to appropriate product category pages
- Focus on ROI, not position
- Take advantage of long tail keywords
- And more
About ChannelAdvisor
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. For more information, visit www.channeladvisor.com.
ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. For more information, visit www.channeladvisor.com.