White Paper:
From Conversation to Conversion: Foundations

A common mistake that retailers make when venturing into digital marketing is jumping right into the advertising before properly developing or maintaining their website. Why spend a ton of money driving customers to your site when the layout and experience just push them away? Though your digital marketing might be award-winning, your site has to convert.

If you’re new to selling your products online, we have some best practices that will help guide you. Even if you’re a seasoned pro, we think you’ll still find some of our advanced optimization tips helpful. Finally, we’ll give you a crash course on search engine optimization (SEO). This knowledge will ensure that you’re doing everything necessary to be seen by customers looking for your products.