When managing a campaign for your product listing ads (PLAs), it doesn’t make much sense to assign the same bid to, say, shoelaces and high-end shoes. But retailers routinely encountered situations like this under the previous PLA format.
Google recognized this lack of granularity and, as a result, introduced Shopping campaigns as a better way to manage PLAs.
To help drastically reduce the time and effort it takes to set up Shopping campaigns, we’ve developed the Product Group Generator. This automated feature is designed to take the work out of creating and maintaining successful ad group and product group structures under Google’s Shopping campaigns format.
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