eBook:
Understanding the Chinese Consumer

Analysts and retailers have always cast a curious eye toward the East. Based on limited information, they have tried their best to determine just how much potential lies in this fast-growing and mysterious e-commerce juggernaut.

But just who are these consumers driving the numbers? Can Western retailers really flourish in Chinese markets? Here, we seek to unravel some of the mystery. In this eBook, we’ll attempt to better understand who the Chinese consumer is by breaking down the country’s e-commerce landscape:

• The channels and devices Chinese consumers are using
• The reasons for China’s e-commerce evolution
• The places Chinese consumers are shopping

Download your eBook now!