This quarterly Facebook Commerce Index (FBCI) report tracks US retailers' Facebook pages, analyzing their growth over the past three months, as well as the methods they used to achieve these results.
This report sheds light on the habits of successful retailers on Facebook, big and small, and across verticals. It also investigates recent changes from Facebook that retailers should be aware of, as well as suggestions on how to adapt to these updates.
In this quarter's report, we highlight these Facebook changes as they apply to retail brands: