In August 2014, Google will require all advertisers to upgrade to Google Shopping campaigns to manage their Product Listing Ads (PLAs). This upgrade is not optional, so you'll want to fully understand the changes before they take effect.
To make life easier, ChannelAdvisor created the "Shape Up Your Shopping Campaigns" infographic - an eleven week roadmap that outlines the steps you should take to transition to Shopping campaigns.
Learn when you should: