Presented by:
Scot Wingo, CEO, ChannelAdvisor David Harris, Product Marketing Manager, ChannelAdvisor

On Friday, June 4, 2010 Microsoft announced the end of the Bing Cashback program. In many ways, this program proved to be very successful; however it fell short of Microsoft’s expectations for consumer behavior shifts. Where might Bing go from here? What does this cancellation mean for you, the online retailer, and what adjustments should you make now?

You will learn:

• Key development dates to circle on your calendar
• The impact of the Bing changes on your Comparison Shopping program as a whole
• Strategies to consider as Bing prepares to launch a new shopping model