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The Google Update:
Latest Changes and Strategies Every Retailer Must Know
Presented by:
Scot Wingo, CEO and Co-Founder, ChannelAdvisor
Mark Vandegrift, Senior Global Manager, Shopping Services, ChannelAdvisor
Google continues to make massive changes to its e-commerce landscape. Recently, a significant algorithm change known as Google PANDA caused several shake-ups on search, especially for retailers and comparison shopping engines. Then in May 2011, Google announced new developments for Google Product Search.
Stay up-to-date on these changes by downloading this webinar to hear ChannelAdvisor CEO Scot Wingo and our resident Google experts discuss the effects of Google’s updates and how retailers should react.
Download this free webcast and learn:
- How the latest developments affect your Product Search programs
- The impact of Google PANDA and lessons learned
- A review of currently available Google Product Ads
- Strategies to apply today on AdWords and Product Search
- Google wallet and offers
This webinar will be delivered to you via email. To view this webinar, you will need the current Windows media player. For Mac users, please install flip4mac to view this video.
If you have any questions or are unable to view the recording, please contact marketing@channeladvisor.com.