Foolproof Strategies: How Successful Retailers Have Mastered SEO
Original Air Date: August 27, 2015
With the rise of paid search campaigns, product listing ads and other digital marketing strategies, many retailers mistakenly think that the importance of SEO in today’s e-commerce world is waning.
Think again! A strategic SEO plan not only strengthens your brand, but it also strengthens your other digital marketing channels. Join ChannelAdvisor SEO Strategist Tansy OBryant for a webinar where she’ll tackle the essential SEO components you need to get right for online retail — during the holiday season and beyond.
During the webinar, you’ll learn:
- Ways to optimise your title tags, description tags and Schema tags
- Basic and advanced tactics for building content that appeals to users and search engines alike
- Techniques to incorporate user-sourced content like reviews and ratings in your SEO strategy
- Best practices for creating algorithm-friendly link-building campaigns