For branded manufacturers, e-commerce has shaken up traditional channels and presented new ways to engage with consumers and drive sales. Consumers are now going directly to the source to learn more about products and make their purchases.
But selling directly to consumers isn't an option for many brands (and not to mention, they don't want to risk upsetting their channel partners). So what are brands to do?
That's where ChannelAdvisor Where to Buy comes in — our newest solution, just for brands, to help you drive more qualified traffic to your resellers. Check out this overview to learn how ChannelAdvisor Where to Buy can help you:
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